Mastrad Showcases New Culinary Innovations At The New York International Gift Fair
Cooking And Kitchen Accessory Company Displays The Latest And Greatest At The Country's Largest Trade Show

NEW YORK, NY, August 13, 2011 /24-7PressRelease/ -- Mastrad, the French company specializing in innovative, stylish and functional culinary accessories, is prepared to wow the crowds at this year's New York International Gift Fair (NYIGF) with its array of new product offerings that make all the difference when working in the kitchen. Showcasing products such as the revolutionary new TOPCHIPS Chips Maker and Rice & Grain Cooker, as well as Mastrad favorites, the company proves once again how fun and easy cooking can be.

A leader in its category, Mastrad will display an array of eye-catching kitchen tools from its collection of over 50 products. One such item is the new TOPCHIPS Chips Maker, which allows for the creation of fat-free chips in a matter of minutes using the microwave. Simply slice vegetables or fruits with the mini mandoline, place slices on the silicone tray, place the tray into the microwave and the end result is crispy, crunchy delicious chips. Another item that will be showcased and demonstrated at the show is the Rice & Grain Cooker which offers an easy solution to cooking things like rice, grains, quinoa, lentils, etc. using the microwave. Other kitchen essentials on hand will include the OrkaPlus silicon oven mitt and even the new Herb Infuser, which helps season stews, soups and stocks without the messy residue. Made to be as pleasing to the eye as they are functional, Mastrad products are sure to fly off the shelves with an appeal that reaches everyone from the professional chef to a first time cook.

"The New York International Gift Fair offers brings together companies and retailers from all across the country and we are very excited to be able to showcase some of Mastrad's latest innovations to all who attend," said Mastrad CEO Mathieu Lion. "Each year we look forward to unveiling new products that make a critical difference in the culinary experience and will be received warmly by retailers and consumers alike. This year, with items like the TOPCHIPS Chips Maker and Rice & Grain Cooker, we are looking forward to continuing in that tradition, and hope that show attendees are as excited about the new offerings as we are."

The New York International Gift Fair will take place August 14th - 18th at the Jacob K. Javits Convention Center in New York. Mastrad will be showing items in the gourmet division at booth #3554. For more information on the New York International Gift Fair please visit www.nyigf.com. For more information on Mastrad please visit www.mastrad.us.

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